About

We work for leading brands to create digital products which enrich the daily lives of millions of people with every swipe and tap.

OUR TEAM

We never stand still.

The Mobile Company is part of the Apadmi Group, which is made up of more than 250 digital product experts. Together, we mobilise growth for our clients by solving complex problems at scale, with a personal approach.

WHAT DRIVES US

Mobile is in our DNA.

We were amongst the first to jump onto the mobile train back in the 1990’s. Ever since, we’ve been on a mission to help clients tap into the potential of mobile, partnering up with like-minded businesses throughout all major digital breakthroughs from messaging and websites, all the way to mobile apps.
HOW WE WORK

We question
the status quo.

We believe that digital products goals should go hand in hand with business goals. What do we want to achieve? How do we add the most value? And, last but not least, how do we continuously improve the way we work?

OUR PEOPLE

Our movers and shakers

Our team across the Apadmi Group consists of award-winning designers, strategists, UX experts, app experts, marketing specialists and software engineers. Together they bring a wealth of knowledge and a strong drive to create leading, business critical digital products.

Leadership

Garry Partington portret

Garry Partington

GROUP CEO

Garry is a part of the original founding team of Apadmi from 2009. As a seasoned business leader and entrepreneur, he has worked across media, crypto, technology businesses, and advertising. With an impressive track record of delivering successful world leading products to market across all sectors, you’ll still find Garry at the helm of many of our projects, steering clients towards success.

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Ken McPherson portret

Ken McPherson

GROUP CFO

Ken is a commercially driven CFO focused on helping us continue to grow and deliver excellent service to our growing client base. With a vast background in everything from telecoms to the travel industry, Ken joined Apadmi in 2020 and brings with him almost 25 years of experience in senior finance roles, spending the last 15 years in CFO roles in fast growing B2B service industries. Ken is responsible for all Financial, Legal and People related matters in the business.

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Jasper van de Luijtgaarden portret

Jasper van de Luijtgaarden

HEAD OF M&A

Jasper is an experienced MD/CEO who has worked with boards of directors, shareholders and senior executive teams at multiple software and services businesses. Jasper establishes the vision and plan for mergers and acquisitions and driving growth across the globe. Jasper is an expert on M&A with vast experience in negotiation, business viability assessment through to acquisition and successful operational integration.

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Kees van Mourik portret

Kees van Mourik

MANAGING PARTNER

A strategist, entrepreneur and manager with an extensive portfolio in the field of strategy, concepts and (innovative) projects for retail, internet services and especially publishers. More than 20 years of experience as a professional in the field of internet & mobile and aware of the latest developments and trends in agile development, strategy, concepts and technology. Kees leads the operations of The Mobile Company.

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Joost Ligtvoet portret

Joost Ligtvoet

COMMERCIAL DIRECTOR

Strategy expert for over 20 years in mobile marketing and development. Helps clients and stakeholders make the right choices when it comes to developing smart and effective mobile solutions. Within The Mobile Company, Joost is responsible for account management and new business.

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Ruzan Tsjobanjan portret

Ruzan Tsjobanjan

MARKETING MANAGER

All-round marketing manager with over 10 years of experience in B2B and B2C marketing and a passion for content and data. Dedicated to helping develop and deliver initiatives around online campaigns, email marketing, web and social that grow our brand and business. Ruzan is responsible for marketing and communications for The Mobile Company and our Waterkaarten app, the largest navigation app on Dutch, German, Belgian and UK waters.

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